OnLive Offers One-Click In-Browser Cloud Gaming

Instant Play of Hundreds of OnLive Library or Publisher Titles—No Login Required
Publisher/Retailer Website Customizes Entire White-Label Experience
Rich Social Gaming Includes Multiplayer, MultiView In-Game Spectating, Voice Chat
PCs/Macs and OnLive-enabled TVs/Tablets/Phones

Los Angeles, Calif. (E3 Expo, 2012) — June 5, 2012 — OnLive, Inc., the pioneer of on-demand cloud gaming, released today a major update to its In-Browser Gaming capabilities, enabling publishers/retailers to offer one-click, instant play of hundreds of games from OnLive’s top-tier library or any partner-provided game, in nearly any PC or Mac® browser, and soon, from browsers of OnLive-enabled TVs, tablets or phones. No signup or login necessary: In just one click, gamers jump into a white-label gaming experience completely defined by the retailer or publisher’s website, from startup to return dialogs to window skinning, utilizing any OnLive features, including OnLive MultiView in-game live spectating, multiplayer, voice chat, touch support and secure transaction interfaces. OnLive In-Browser Gaming is live today in North America, Europe and soon worldwide. Check out any game trial in OnLive’s game catalog at to see OnLive’s In-Browser Gaming service in action, skinned with a simple interface to showcase base functionality.

OnLive In-Browser Gaming was designed for easy integration into any Web destination, such as partner websites, Facebook pages, tweets or fan sites. Using standard HTML or Flash, the partner website both skins and controls the flow of the entire experience. A simple URL launches any game, whether from OnLive’s library of hundreds of top-tier titles or partner-provided. Upon completion of gameplay, the website can decide whether the user returns to the web page for download, for a disc upsell to specific platforms, to purchase the game for continued play through OnLive on the device they are using, or any combination of these choices. No more lost sales (and disappointment) to users who can play a cloud demo on their device, but lack a high-end PC or platform that can play the game. Plus, OnLive opens up new opportunities to sell games for OnLive-enabled TVs, tablets and phones.

“One-click OnLive In-Browser Cloud Gaming finally gives publishers and retailers a full-featured gaming and transaction solution, together with complete control of the user experience,” said Steve Perlman, OnLive Founder and CEO. “A single click instantly launches a user through a partner-defined interface into any of the hundreds of games in OnLive’s top-tier library or into any partner-provided game via almost any PC or Mac browser, and soon via OnLive-enabled TVs, tablets and phones. Gamers enjoy a full gameplay experience with multiplayer, voice chat and even OnLive-exclusive features such as MultiView in-game live spectating, with seamless instant-purchase opportunities.”

In addition to adding unique social dimension to OnLive gaming, OnLive’s exclusive MultiView in-game live spectating provides an unprecedented marketing vehicle. OnLive MultiView can be used to showcase experienced players at more advanced levels of a game, to provide context for multiplayer games through voice chat, or to show promotional videos or upsell other games during demo play.

OnLive In-Browser Cloud Gaming is virtually friction-free for PCs and Macs. First launch delivers one-click instant play for any of the millions of gamers who have ever used OnLive, or two-click on first launch if the gamer has Java, and one-click thereafter. For all others, on first launch the tiny OnLive client installs in just a few seconds (no Java needed). Fast and easy, OnLive delivers instant gratification with zero or minimal overhead.

OnLive In-Browser Cloud Gaming is structured within OnLive overall partner relationships as a potential revenue source, rather than as a demo expense, making it a sensible choice not only in terms of features, but in economics. OnLive’s two-year track record of 100% uptime and meeting the reliability and security requirements of purchased games gives partners the confidence to not just demo cloud games, but convert them into cloud sales if they choose to. And, OnLive has a proven track record of delivering a great experience across all devices with commercial-grade reliability over both wired and wireless networks, supporting gamepads, keyboards/mice and touch, and offering the exclusive OnLive Universal Wireless Controller for TVs, tablets and phones, as well as PCs and Macs.

OnLive In-Browser Cloud Gaming is backed by hundreds of patents and patents pending worldwide.

For more information about partnership opportunities, contact

About OnLive
OnLive is the pioneer of on-demand, instant-action cloud computing and instant-play video game services, delivering real-time interactive experiences and rich media through the Internet. With groundbreaking video compression technology, OnLive harnesses cloud computing to provide the power and intelligence needed to instantly deliver full-featured, media-rich applications and the latest, premium game titles to tablets, smartphones, PCs, Macs and HDTVs via the OnLive® Game System or connected TVs. Backed by hundreds patents and patents pending worldwide, OnLive is available in North America and the UK and will continue expanding into Europe and Asia. OnLive’s technology is backed by hundreds of patents and patents pending. The company is headquartered in Palo Alto, California. OnLive investors include Warner Bros., Autodesk, Maverick Capital, AT&T, British Telecommunications (BT), The Belgacom Group, HTC and Juniper Networks. More information is available at and

# # #

OnLive is a trademark or registered trademark of OnLive, Inc., in the United States and other countries. All other trademarks are the property of their respective owners.

For OnLive media inquiries, please contact:
Jane Anderson

(650) 440-0450

Brian Jaquet

(415) 235-4844

Comments are closed.


Get every new post delivered to your Inbox.